Welcome to Seeking North!
I am Rohit Kaul and at Seeking North I have one mission: To teach you how to use Behavior Science to create awesome products that your customers love.
Behavior Science is the study of how humans understand the world around them and how they respond to different stimuli (that includes your product). This is an emerging field that has really exploded in the last decade and today large companies such as Google, Uber, Netflix, Amazon, etc. employ armies of Behavioral Scientists to make their products awesome.