Do you know that there’s a behavior science principle, discovered almost 100 years ago that helps apps such as Duolingo, Strava, Forest, and many others in improving user retention.
And then there’s a behavior science principle discovered just in the last decade that’s helping companies like Trello, Canva, and Basecamp create a superior on-boarding experience for their customers.
I have put together a cheatsheet which merges the Behavior Science principles with Product Design. It contains 50+ actionable ideas for your app and you can use the link below to access it.
This cheatsheet maps 4 behavior science principles across Acquisition, Activation & Onboarding, and Retention & Referral stages of the customer journey.
There’s also a detailed essay on how these behavior science principles impact product design coming out soon.
Sneak peek of the Cheatsheet