Cheatsheet1 min read

Cheatsheet

Do you know that there’s a behavior science principle, discovered almost 100 years ago that helps apps such as Duolingo, Strava, Forest, and many others in improving user retention.

And then there’s a behavior science principle discovered just in the last decade that’s helping companies like Trello, Canva, and Basecamp create a superior on-boarding experience for their customers.

I have put together a cheatsheet which merges the Behavior Science principles with Product Design. It contains 50+ actionable ideas for your app and you can use the link below to access it.

This cheatsheet maps 4 behavior science principles across Acquisition, Activation & Onboarding, and Retention & Referral stages of the customer journey.

There’s also a detailed essay on how these behavior science principles impact product design coming out soon.

Click on the image below to access the cheatsheet

Sneak peek of the Cheatsheet

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