To get all episodes of ‘What The Research’ podcast directly in your inbox, join the behaviorXproduct newsletter by clicking here. Transcript A couple of months ago, I came across an amazing nudge database of research papers made by Mark Egan at the Stirling Behavioural Science Centre. I spent some time converting it into a searchable […]
To get all episodes of ‘What The Research’ podcast directly in your inbox, join the behaviorXproduct newsletter by clicking here. So cute I could I could eat it up Transcript Hello, everyone, welcome to the very first episode of podcast What The Research. I’m Rohit Kaul, a marketeer and behavior science practitioner. As this is […]
A new way to Supercharge your Products 8 research-based psychology principles Each principle is based on decades of research by leading behavior scientists, economists and psychologists. 75+ Real-Life Examples Practical examples from companies like Amazon, Netflix, Strava, Canva, Hulu, Microsoft, Drift & more. on how to use these psychology principles. Covers the full user funnel […]
This is part 1 of a multi-part series on how principles of human psychology impact product design and how you can leverage these principles today to supercharge your product. There are usually two types of product managers – One who believes that people choose and use the products in a rational, deliberate, conscious manner. And […]
Do you know that there’s a behavior science principle, discovered almost 100 years ago that helps apps such as Duolingo, Strava, Forest, and many others in improving user retention. And then there’s a behavior science principle discovered just in the last decade that’s helping companies like Trello, Canva, and Basecamp create a superior on-boarding experience […]
For as long as I know, I have been fascinated by frameworks. No, seriously! I like frameworks because a framework provides an easy to understand and accessible entry into a new discipline. For instance, if you are beginning to study strategy, it is very easy to be totally overwhelmed by the sheer size of the […]
Over the last decade, the emergence of big data and adtech has driven marketers towards counting clicks rather than talking to their customers.
A cognitive illusion is one of the major obstacles in the fight against climate change. How is this even possible?
Familiarity is important but when does familiarity breed contempt?
Does the 199 offer from Netflix, works for large stakes transactions also?